Our innovative strategy

Innovative nature of ICON is based on the collaboration of 16 social entrepreneurs from 9 different countries around a common goal:  promote good agriculture, good nutrition and well eating in Africa.

These 16 social entrepreneurs are on the entire agri-food chain: production, processing, distribution, education.

Our strategy is to boost nutritional well-being in Africa. It’s possible by creation of a collective brand, through the implementation of a quality charter, through the use of e-commerce platforms and by raising awareness of well eating.

Education, training and professional accompaniment of the actors of the food virtuous circle of food are necessary to fight malnutrition and promote good nutrition.